Major automobile players such as Maruti Suzuki, Hyundai Motor, Tata Motors and Mahindra reported an adverse impact on production that led to lesser dispatches.

Meanwhile, Kia India registered sales of 14,441 units in September 2021. Thus Kia company became the fourth most sold carmaker of India with a market share of 7.8 per cent, an increase of 1.4 per cent on YoY basis.

“The disruption in the supply chain put a brake on the improving industry sentiment last month,” said Hardeep Singh Brar, Vice President and Head of Sales and Marketing, Kia India.

As the festive period approaches, we are hopeful to see some improvement in semiconductor procurement. For the time being, we are taking all the measures to optimise the production and keep the waiting period of our vehicles in check,” Brar added.

According to Rohan Gupta, Vice President, ICRA: “Overall domestic PV sales witnessed a sharp decline in production volume during September 2021 in the backdrop of semiconductor shortages, which will further increase the waiting period of car models during the upcoming festive period.

“Dealership inventory remains extremely low, and discounts have reduced sharply across OEMs.
While the situation is likely to improve sequentially in October 2021, the semiconductor shortage still remains acute with any meaningful respite only by the end of CY2021.” according to autombile industry sources