The Parle factory at Vile Parle has been functioning for 87 years.
Started in 1929, this was the first factory established by Parle Products Pvt. Ltd., the company that gives us those sweet biscuits full of energy-inducing glucose. In fact, the company borrowed its name from the area itself, so much so that the factory has become the landmark for Vile Parle over the decades.
The aroma of India’s favourite cookie/biscuit, Parle G, being baked in a large factory very close to the station made a journey through Vile Parle a drool-worthy experience, to say the least. This, unfortunately, will no longer be the case.
The iconic Parle factory at Vile Parle closed its doors permanently this week, after functioning for 87 years.
According to a Mid-Day report, this factory had to shut down thanks to low productivity over the past few years. The owners halted the production a few weeks ago, and finally had to close its doors. Actually a month ago when Parle announced it sales dipped by drawing facts to its lowest 5 Rs Biscuit Packet consumption came down drastically Indian market reacted leading to furore
In recent years, many Mumbai landmarks following economic turmoil bite the dust includes Rhythm House, Samovar, and more recently, Mani’s Lunch Home.
However, this does not mean that we won’t get to indulge in our favourite tea-time biscuits anymore. Parle has a number of other factories in the country (in Rajasthan, Gujarat, Karnataka, Maharashtra and Haryana), and will continue producing all its products like Frooti, Hide & Seek and Bourbon, apart from Parle G.