Amla Juice was one of the Patanjali’s first consumer launches which helped the company establish its credentials in the consumer business.
Recently a batch of juice tested at the lab in Kolkata was declared unfit for consumption. In pursuance to lab report the canteen stores department(CSD), the retailing platform for India’s defence forces suspended the sale of Baba Ramdev’s Patanjali Ayurved’s amla juice after receiving an negative state laboratory test report about the product. In a letter dated April 3, 2017, the CSD asked all depots to make debit notes for their existing stock so that the Amla Juice can be sent back to Patanjali.
To comply with army CSD order Patanjali has therefore withdrawn amla juice from all army canteens.
According to a report CSD is the retailer for India’s defence forces are selling nearly 5,300 products to about 12 million personnel of the Indian defence services, including their families and ex-servicemen.
When contacted it has been told it is the same lab in Kolkata had detected high lead levels and MSG in the samples of Nestle Maggi noodles two years ago, that had initially led Nestle to withdraw the brand across India.
However falling in to controversy is not the first time for Patanajli, the company had been also questioned for selling noodles and pasta without relevant licences. Advertisements of some of its products are accused of misleading customers and various consumer cases in this regard been registered against Patanajli
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